Job Description

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client provider of digital technology and transformation, information technology and services

Position: Marketing Automation Specialist

Location: Seattle, WA, 98121

Duration: 8 Months

Job Type: Contract

Work Type: Remote

Job Description:

• We are seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration.
• You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI.

Key Responsibilities:

• Marketo Campaign Management: Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo.
• Integration & Data Management: Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution.
• Lead Lifecycle Management: Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts.
• Reporting & Analytics: Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements.

Qualifications:

• 4+ years of experience in marketing automation, preferably in B2B SaaS or tech environments.
• Proven experience with Adobe Marketo (certification a plus).
• Strong working knowledge of Salesforce CRM and how it integrates with Marketo.
• Familiarity with campaign attribution, lead scoring models, and lifecycle stages.
• Ability to troubleshoot sync issues and perform data hygiene tasks.
• Proficient in using tokens, segmentation, smart lists, and reporting in Marketo.
• Understanding of HTML/CSS for email formatting (preferred).
• Excellent communication, project management, and collaboration skills

Preferred Tools & Skills:

• Marketo Certified Expert (MCE)
• Experience with Salesforce Process Builder / Flows
• Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft
• Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Job Tags

Similar Jobs