Job Description

Our award-winning public relations firm is seeking a Go-Getter/Gifted Geek/Genuine Genius to join the GG marketing and business development team as Marketing Director. Reporting to the Chief Business Officer, you’ll lead strategy and execution of outbound marketing and lead generation activities for Group Gordon (not the firm’s clients), playing an important creative role in attracting new clients to the firm and continuing our company’s history of growth.

Group Gordon works with clients in a variety of industries and issue areas across our corporate, nonprofit, and crisis practices. You’ll help further strengthen the firm’s recognition and opportunities in the verticals we already work in—including financial services, law, real estate and housing, social justice, education, health, and more—as well as introduce GG to new ones.

The director will be hands-on in both day-to-day execution and big-picture strategy. We are looking for self-starters, creative thinkers, and meticulous researchers who want to use these skills in a supportive, collaborative environment.

Group Gordon has a hybrid work structure: employees work in our Midtown office on Tuesdays, Wednesdays, and Thursdays, with the option of working remotely Mondays and Fridays.

No two days are the same at Group Gordon. Responsibilities include: 

• Working with CBO to develop an annual marketing plan for the firm with strategic ideas to elevate GG’s brand, grow the new business pipeline, and amplify GG’s work and leadership, including new tactics for the firm to employ for successful lead generation
• Cultivating and maintaining relationships that lead to warm leads and inbound opportunities
• Conceiving and executing creative initiatives to target potential clients, such as conducting targeted cold outreach, hosting webinars and events, securing speaking engagements, and more
• Managing GG’s owned channels, including posting on social media (LinkedIn, Facebook, X/Twitter), updating and creating SEO-optimized content for our website and blog, maintaining our CRM (Hubspot), and conducting email marketing
• Representing the firm at networking events and conferences
• Tracking and reporting on results of marketing and lead generation activities
• On occasion, supporting business development efforts by participating in the proposal and pitch process for prospective new clients, including conducting research, drafting and editing written proposals and decks, and partaking in calls, meetings, and presentations

Desired skills:

• At least 3 years of relevant experience, preferably in a B2B marketing and/or sales role
• Exceptional written and verbal communication skills
• Strong critical thinking and analytical skills
• Experience with CRM platforms (Hubspot) email marketing, SEO, and content management systems (WordPress)
• Ability to take ownership and work independently while also contributing to a team
• Highly organized, creative, and resourceful
• Ability to prioritize and juggle tasks nimbly
• Top-notch proficiency with PowerPoint and the Microsoft Office Suite
• Bachelor’s degree required
• (Not required, but a bonus) Graphic design and video production ability, including experience with Adobe Creative Suite

Expected base salary range: $60,000-$105,000

Benefits include:

• Incentive program with generous bonuses for new clients you bring in
• Health insurance; annual stipend for health costs; free OneMedical membership
• 401k with company contribution and discretionary profit sharing
• Paid vacation days plus company and religious holidays, Summer Fridays, quarterly self-care days, and your birthday off
• Annual tech stipend
• Social activities like happy hours, volunteer days, in-office treats, company outings, and other fun activities

Our values: 

• The group comes first. We measure our impact by the strength of our team.
• We focus on substance. We tie all work to our clients’ big-picture goals, combining strategic insight with a determination to get the job done.
• We hold ourselves to a high standard. We believe in the businesses and causes we work for and share a fierce commitment to racial and social justice.
• We never stop learning. We thrive on research, always think critically, and see roadblocks as opportunities to get creative.
• We are the company we keep. We all play a role in defining our culture. We motivate each other, value our lives outside of work, and make GG a company we’re proud to work for.

Interested candidates should submit the following to  [email protected] : 

• A résumé
• Responses to the following questions (no more than one page total):

- In a nutshell, who are you and why are you interested in this role at Group Gordon?

- Tell us about a marketing project you led from ideation to execution. What was the goal and how did you achieve it?

- Tell us about a mistake you made in your professional career. What happened, what did you learn, and what would you change if you could go back?

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