Job Description

Social Media and Digital Marketing Manager Location Oklahoma City, OK :

National Cowboy & Western Heritage Museum, Oklahoma City, OK

Social Media and Digital Marketing Manager

Status: Exempt, Full Time Salary Range: $50,000 - $60,000 based upon experience. POSITION SUMMARY The Social Media & Digital Marketing Manager is responsible for gathering, crafting and posting content on multiple formats and platforms to build the National Cowboy & Western Heritage Museum's brand awareness by marketing what we do and effectively telling our story. In this role, you will have the opportunity to have a real impact and drive growth through enhancing social media presence, updating website, market communication, brand awareness, promotions and analyzing market trends. This role is on-site, exempt full-time position. Job Responsibilities Social Media

• Optimizes stories to boost engagement metrics like clicks, shares, traffic, view, etc.
• Develops and executes innovative social media strategies to amplify our online brand presence.
• Content management and scheduling
• Monitors social media trends, hashtags, and conversations to identify opportunities for real-time

engagement and viral content.

• Formats and distributes external communications, including announcements, email blasts, traditional

and digital media.

• Manages the content calendar, building brand awareness, developing strategies for campaigns as well

as organic content, influencer management, digital and email marketing, and measuring success by regularly analyzing KPI metrics.

• Acts as the Museum's voice on social media; providing day to day community engagement of the

ongoing conversations on our social media channel.

• Creates and executes a social media strategy for the Museum, implementing tactics to grow, engage

and retain followers and convert them into guests, members, active fans and promoters of our Museum.

• Works with Online Store Sales Manager and Marketing leadership to build a social media strategy for

the Museum Store, Persimmon Hill Boutique, implementing tactics to grow, engage and retain followers and convert them into leads and customers.

• Utilizes data analytics to measure the effectiveness of campaigns and make data-driven

recommendations for continuous improvement.

• Explores and implements influencer collaborations, partnerships, and cross-promotion opportunities

to expand our sales.

• Manages visuals and merchandises brand website, updates product listings and assures a seamless

user experience. Email Marketing • Design and executes email marketing campaigns.

• Plans and executes digital marketing campaigns.

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National Cowboy & Western Heritage Museum, Oklahoma City, OK

• Develop strategies and lead the production and distribution of targeted emails for the Museum,

Museum events and the Persimmon Hill Boutique, including the Museum's eNewsletter.

• Manages email database to ensure proper segmentation and targeting. Increase email database

through in-museum, in-store collection efforts as well as digital CTA's online.

• Reviews email metrics with leadership to ensure message effectiveness and to help grow email

database.

• Identifies target customers segments engagement.
• Monitors and analyzes key marketing metrics, including website traffic, conversion rates, and

customer retention to optimize marketing efforts.

• Monitors and responds to customer feedback, reviews, and inquiries through various channels to

ensure high levels of customer satisfaction. Website

• Manages content updates to the Museum website, and works with staff to ensure text and imagery is

up-to-date and meeting messaging goals.

• Creates webpages for events.
• Acts as primary contact with web agency/contractor to:

o Communicate design and functionality updates beyond capabilities of staff where agency/contractor services are necessary.

o Monitor Analytics reports, providing materials for monthly reports.

• Set monthly SEO goals and ensure tactics are completed.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our online

properties.

Required Qualifications

• Bachelor's degree in marketing, communication or related field.
• 3+ years of professional content management experience, including social media, email marketing and

website.

• Strong knowledge of the digital marketing industry, trends and new developments.
• Fluency with major social media platforms (Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn).
• Experience with email production, distribution and database management using Constant Contact or

similar email marketing solutions.

• Solid knowledge of WordPress or similar CMS and clear understanding of web standards.
• Knowledge of Adobe InDesign and Photoshop, as well as Microsoft Office.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively

and concurrently. To apply: Send resume, cover letter and examples of creative social media content and email marketing to [email protected]. Applications with missing documents will not be considered for the position.

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National Cowboy & Western Heritage Museum, Oklahoma City, OK

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Job Tags

Full time, For contractors, Work at office,

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